You might choose a market where there is no demand. Advertising costs can spiral. Logistics can eat into your margins. A product with sales potential can get off to a poor start because its positioning, pricing or listing is not working.

That is why it makes sense to start by understanding what you actually want to build.

Four questions before you get started on Amazon

Do you already have a product, or do you first need to find one with the right potential?

How much time and money are you prepared to invest?

Do you want to build the expertise yourself or get professional help?

Which market gives you the best chance of success?

Once you have the answers, it is easier to choose the right approach from the start.

ABOUT CARL

Information about Amazon is easy to find.

2012Carl Helgesson has worked hands-on with Amazon since 2012.

Carl Helgesson has worked hands-on with Amazon since 2012.

Over the years, he has built five brands of his own and sold four of them.

He has taken products from the initial idea through to sales and growth on Amazon. He has built brands, launched products and made the decisions along the way.

That has meant finding and working with suppliers, making product and purchasing decisions, and getting advertising, logistics and sales to work in practice. It has also meant making the necessary decisions when things do not go to plan.

Today, he uses that experience to help others make better decisions about Amazon, from the first product idea to a business that can grow over time.

Not everyone who comes to Carl needs the same thing.

That is why there are several ways to move forward.

When you want help getting the work done

Rankona Mazon is for you if you want professional help getting the work done.

If you run an established business or brand and want to build, develop or scale your Amazon business, Rankona Mazon can help.

Carl works alongside a specialist team to support businesses that need more than general advice about Amazon.

The work can start with assessing the potential, choosing a market and planning how your business will establish itself on Amazon. Rankona Mazon can then help with positioning, product pages, advertising and logistics or provide ongoing support to grow sales and improve profitability.

You do not have to build an entire Amazon team yourself.

When you want to learn to do it yourself

KNAA is for you if you want to develop a thorough understanding of Amazon.

If you would rather build your own expertise, there is KNAA, Komplett Nordisk Amazon Akademi.

KNAA is a training platform for people who want to understand how Amazon works and build and run a business there themselves.

You may already run a small business. You may have a product idea. Or you may be starting out on your own with the ambition of creating an Amazon business.

At KNAA, you learn to assess products and markets, build product pages, plan and manage advertising, choose a logistics solution and track the metrics that show what is actually happening in your business.

The aim is to help you make your own decisions and run and develop your Amazon business independently.

When you want to meet the people who work with Amazon every day

amaNordic brings together people with very different levels of Amazon experience, from those about to take their first step to international experts.

Amazon never stands still. What worked a few years ago may no longer work today.

New tools, advertising options, AI, markets and changes to the platform mean that knowledge needs to be updated regularly.

That is one reason Carl helps run amaNordic, the largest Amazon event in the Nordics.

Amazon sellers, brands, entrepreneurs, experts, service providers and international speakers come together to share experiences, build relationships and discuss what is actually happening on Amazon today.

You gain up-to-date knowledge of what is working on Amazon, the opportunity to meet people who work with the marketplace every day and connections that can remain valuable long after the event.

AUTHOR OF LYCKAS PÅ AMAZON

LYCKAS PÅ AMAZON WAS PUBLISHED IN 2022

Carl published Lyckas på Amazon in 2022, drawing on his practical experience of selling and building a business on Amazon.

The book is now sold out and will not be reprinted. Amazon changes quickly, and parts of the book no longer reflect how the marketplace works today.

For Carl, the book was also a way to bring together many years of practical Amazon experience in one place.

What that experience can help you do

Spot a risk earlier.
Recognise when an opportunity is worth pursuing.
Avoid spending months working in the wrong market.
Understand when you need specialist help and when you can learn to do the work yourself.

And perhaps most importantly:

understand the difference between being able to sell on Amazon and being able to build a successful business on Amazon.

Those are two very different things.

Carl has seen Amazon from several perspectives.

As a seller.
As a brand builder.
As an entrepreneur.
As an adviser to established businesses.
As an educator.
As an author.

And as one of the people behind the largest Amazon event in the Nordics.

What do you want to do with Amazon?

You do not need to know which service, training programme or approach is right for you yet.

Start with a simpler question:

What are you trying to achieve?

That can make the next step much easier to see.

Talk Amazon with Carl